I am what people refer to as Midwest Nice. I had some awesome clients from the East coast years ago and they would joke with me and tell me to stop being so Midwest nice. We would all laugh, and I would try to talk more aggressively during our negotiations. To them, it was just business; but for me, I wanted them to like me. I remember the first time this concept came up. It was during an Accunect balance and I was supposed to be releasing the belief, "People will like me if